Jaipan Enters Indian Mobile Handset Market

By October 9th, 2010 AT 6:20 PM

One of India’s largest home appliance manufacturing Industries, Jaipan announced its entry into the Mobile Handset segment in India today with the launch of 8 exciting models in the dual SIM (GSM+GSM) category.

Jaipan Mobile introduces 8 handsets which promises Dual Sim Cards (GSM), 1.3 Mega pixel Camera with Flash, MMS, 500 SMS, Long Life Battery, and Java Enabled Games has been targeted towards the price sensitive buyer who do not compromise on the quality of a product.

The innovatively designed handsets are affordably prices between Rs 1500 to Rs 5000. The range will appeal to consumers across all segments with a special focus on the youth.

Jaipan Industries is one of the leading names in the Indian Consumer Durable Industry and has entered into its silver jubilee year. This in itself proves that Jaipan is a brand to reckon with. Jaipan Industries is now diversifying from its current business by launching Jaipan MOBILE.

Mr. Atin Agarwal, MD of Jaipan Mobile states, “The Indian cellphone market is marked at more than 10 million units a month and is estimated to touch 150 million units this year, this is the best time for Jaipan to tap into this booming market.”

With its strong distribution network this new home grown entrant will give tough competition to well entrenched players. It aims on positioning its devices for the price conscious subscriber and focuses on the business class as well. Youthfulness and innovation is their driving force. Jaipan believes that to be the best one should deliver the best.

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