Is Samsung’s decision to sell devices only in offline stores in India wise?

According to a report from The Times Of India, Samsung is considering about selling 48 devices only in offline stores, including the upcoming Galaxy Note 4 and the Galaxy Alpha. There still is no official confirmation from Samsung whether this report is correct but if it turns out to be true, it could be a major blow to Samsung.

Samsung Galaxy Alpha

Many smartphones and tablets were priced much lower in online stores when compared to conventional brick and mortar stores. From the past 1 year or more, I have been hearing stories about offline stores threatening Samsung that they will stop stocking their products if they were unsuccessful in closing the product pricing gap between in offline and online stores.

Amazon India had clarified earlier that the pricing of products isn’t under their control as they are just a marketplace. Third-party sellers decide the pricing of the products and most of the time, these are the same sellers who have offline stores who are trying to dump their unsold products online by reducing prices drastically.

Samsung had also made a statement against Flipkart saying that they will stop billing WS Retail, which is the largest seller on Flipkart. Did Flipkart long knew that this would happen? Because in the past few months, Flipkart has been quite busy in tying up exclusively with various brands who do not have offline presence in India. Flipkart started exclusive sales by tying up with Motorola for selling the Motorola Moto G. It then extended exclusive sales by tying up with Alcatel, Xiaomi and Asus.

This move from Samsung will be drastic, though it will not affect sales of Samsung devices immediately, it will hurt Samsung in the long run. Although, a silver lining of this move could be that brands will start selling their devices in offline stores at the same price when compared to online pricing.

What do you think about this move from Samsung to sell their devices only in offline stores?

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16 Comments on "Is Samsung’s decision to sell devices only in offline stores in India wise?"


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[…] still no clear information about its possible pricing in India but as we reported earlier, Samsung might launch it in offline stores only but take that report with a pinch of […]

September 23, 2014 10:41 am 10:41 AM

It will not last longer. I think only one year.
On line is very convenient and world is moving toward this new era of supply chain. If offline seller want to survive then they should compete in price
In Bengaluru I observed many excuse mobile sores have closed.
Samsung sale will come down

September 22, 2014 11:10 pm 11:10 PM
*I personally feel its a good decision. Many a times I have observed that when people sell goods online at very low prices its generally from sellers that do not have a good reputation and although the low prices tempt people the product ends up being faulty.When people do not get satisfactory reply from the online seller they turn towards the service centers of the company and when the service centers also for some reason deny fixing the phone a huge negative impression is created for both the online seller as well as the manufacturer. Sellers on ebay or other… Read more »
Thipparao Pamula
September 23, 2014 11:31 am 11:31 AM

I agree with you Rama, the phone that I had bought from offline shop in 2007 still works fine. Cant say that about phones purchased online

September 23, 2014 10:42 am 10:42 AM
Its not the seller who makes the product at home and sales it…I mean the defective pieces are produced from manufacturer itself and not the seller…. N what you said about rating its maily because of delay in shipment…not proper packaging… Now W S retail on flipkart has 4+ rating….n till now I have purchased lot of mobiles from flipkart including Samsung galaxy S2,S4 iPhone 5c, Mega 5.8,Grand duos,S duos 2,Nokia Lumia 720 and some relatives phones too…My lappy my ipad also from flipkart nly…Till date no defective product to me…I strictly buy from W S Retail seller only.. its… Read more »
September 23, 2014 5:41 pm 5:41 PM
*I really don’t think WS Retail is as good as you claim. Being a smartphone enthusiast I do have a check on the comments of several smartphones at flipkart and many a times I have seen people buying smartphones from WS Retail having a poor experience. I have attached screen shots of the same iPhone 5S and same WS retail. Maybe your friend was lucky enough but many people including me have had a very worse experience with flipkart. Even I bought a pair of headphones from WS retail but while using only a particular side of the headphone worked… Read more »