Is Cheap Or Nearly Free Data Making Indian Subscribers Mobile Addicts?

Addiction is the fact or condition of being addicted to a particular substance or activity. As per a survey by Ipsos, India ranked No. 1 among 23 major internet using countries whose citizens confessed they can’t live without the internet. The survey had a sample size of more than 18,000 respondents. As much as 82 percent of the total internet users in India verified the above dictum.

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The United Kingdom (UK) ranked second with 78 percent affirming the same. China, despite being the most populous country, was placed at the third with 73 percent after the United Kingdom.

As per the 2017 Internet Trends report by Kleiner Perkins Internet connectivity in India grew faster than the rest of the world, users in India grew by 28 percent while global internet user growth was flat at 10 percent. Internet users in the country rose from 4% in 2009 and 27% by 2016 end. (Courtesy: Kleiner Perkins Internet Trends Report)

India has about 450 million mobile internet users at present, which is second only to China globally. This number is very significant as the tech giants have been introducing apps specially designed for low-speed data markets like India. Examples include Microsoft’s Skype Lite and LinkedIn Lite, Facebook Lite and Google’s Accelerated Mobile Pages (AMP), that promote faster loading on smartphones even on slower speeds.

As per a World Economic Forum report, China and India contribute a large part of Asia’s share i.e. 49.8% in the global internet user base. This means almost half of the world’s internet users live in these two countries.