In August, Every Fifth Subscriber in Mumbai Chose UNINOR

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Uninor has added a total of 1.4 lac new subscribers in August in Mumbai. As per the latest data released by COAI and AUSPI, this is higher than any other operator in the city and places the company as the single largest GSM operator in Mumbai in terms of subscriber addition in August.

Uninor has expanded its retail presence in Mumbai to now cover over 13,500 points of sale and 27 exclusive stores. The company has also seen increasing primary SIM usage, especially in Mumbai, Maharashtra and Gujarat, together with the other 2 new circles of Kolkata and West Bengal.

Pan-India, Uninor has reported a subscriber addition of 22 lac (2.2 million) - the highest addition in a month since launch in December 2009. With a pan-India share of net adds at 16% and share in its 13 circles at 21%, Uninor has emerged as the third highest operator in the country in terms of new subscriber additions - this when its subscribers come from only 13 circles at present.

Uninor (Mumbai) New Subscriber additions in AUG 2010

Within 9 months of starting its operations, Uninor’s pan-India customer base has now crossed 10 million. With a few days to go, the company’s revenue growth is expected to cross 100% from Q2 to Q3 with a subscriber base growth of 79% in the same period. Revenue growth is coming from an overall increase in minutes of use as well as improving ARPU.

Uninor (Mumbai) share of subscriber additions in AUG 2010

Rajiv Bawa, Executive Vice-President, Corporate Affairs, Uninor said “While it is early days yet, we believe our strategy is taking us in the right direction. We have focused on strengthening our distribution presence bringing us even closer to the customer and communicated in a clearer way the attractiveness of our product offerings in the marketplace. With our Dynamic Pricing concept, customers get discounts of upto 60% on calls making Uninor the best value for money proposition in the market,”

Uninor is today commercially present in 13 circles that together account for 75% of India’s population.It has already deployed over 22,000 towers and is augmenting this network further in several circles. Operationally too,Uninor has now set-up 60 hub and zonal offices pan-India, already works with over 20,000 vendors and partners in various functional areas, has close to 2600 direct employees with an additional 6000 from partner organizations working for the company.

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