MTS, India’s leading CDMA Mobile service operator with over 14 million wireless customers today roped in Imran Khan, the Bollywood Sensation and Youth Icon as the company’s brand ambassador.

The newly signed brand ambassador Imran Khan in a multiyear contract will play an integral part across all MTS’ forthcoming campaigns and being a Step Ahead when it comes to their appeal amongst the youth of India.

MTS with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.

MTS India’s new association will also highlight the all-encompassing core value of the MTS India’s Data Centric; Voice enabled strategy bringing Voice and Data quality products to customers in India that fulfill their needs with unceasing affordability.

Commenting on his association MTS’ brand ambassador, Imran Khan said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth. Given the times we live in, a national telecom operator like MTS is also a big unifier, connecting the nook and corners of our country. I am delighted to come on board and be a part of the same journey.