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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Idea Cellular, has successfully retained the crucial 900 MHz spectrum and won 54 MHz of 900 MHz Spectrum, out of overall win of 79.4 MHz Spectrum, for nine of its leadership Service Areas covering over 73% of the company’s revenues. The provisional results of the spectrum auction were announced by the DoT earlier.
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Idea’s successful bid has helped it retain its spectrum in the 900 MHz band ensuring business continuity and customer service for over 106 million subscribers in these nine markets and related benefit for Idea’s overall subscriber base of over 155 million.
In this Spectrum Auction, Idea has also acquired additional spectrum in the 1800 MHz band in six key Service Areas, 2100 MHz in the strategic metro market of Kolkata, and additional 5 MHz on 900 MHz in Maharashtra for second carrier of 3G services. This will enable Idea to further expand its 3G Services to 13 circles covering 80% of its overall revenue and enable 4G roll out on 1800 MHz in 10 Service Areas covering 61% of Idea’s gross revenue.
The 9 MHz spectrum won in Maharashtra will enable Idea to deploy 3G services on 900 MHz (in addition to the existing 2100 MHz band), at an opportune time. Idea will therefore have 3G networks of 900 MHz band in Maharashtra and Delhi, which as per the Q3FY15 TRAI data are No.1 and No. 3 markets in India.
| Spectrum Band | Circle | Quantum of Spectrum Acquired (MHz) |
| 900 MHz | Andhra Pradesh & Telengana | 5.00 |
| Gujarat | 5.00 | |
| Haryana | 6.00 | |
| Karnataka | 5.00 | |
| Kerala | 6.00 | |
| Madhya Pradesh & Chhattisgarh | 7.40 | |
| Maharashtra & Goa | 9.00 | |
| Punjab | 5.60 | |
| UP West | 5.00 | |
| Total (A) | 54.00 | |
| 1800 MHz | Orissa | 5.00 |
| Karnataka | 1.00 | |
| UP West | 2.20 | |
| Himachal Pradesh | 4.80 | |
| North East | 1.00 | |
| Tamil Nadu | 6.40 | |
| Total (B) | 20.4 | |
| 2100 MHz | Kolkata | 5.00 |
| Total Quantum | 79.40 |
Idea’s participation in the auction was necessitated due to the renewal of its licenses due in December 2015 /April 2016 across nine key markets namely Andhra Pradesh & Telengana, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh & Chattisgarh, Maharashtra & Goa, Punjab and UP West, where it held the most efficient spectrum band of 900 MHz. These markets collectively represent nearly 70% of Idea’s subscriber base and contribute 73% of the company revenues. The spectrum win in these circles will ensure business continuity for another 20 years and help Idea strengthen its leadership in these markets.
