Idea TVC: Abhishek Bachchan’s ‘Idea’ Language Unites India!

By September 5th, 2010 AT 10:50 AM

IDEA Cellular’s brand ambassador, Abhishek Bachchan is now Making News!! Reason: A Television Advertisement made  for  “Idea” which carries a great ‘Language Exchange’ Message is OUT!

As earlier we shared the news for the launch of Idea’s New Ad Campaign “Break The Language Barrier” on TelecomTalk with exclusive Video.

Now the new TV Commercial has hit your Television Sets. We review this advertisement and found that it is a winner as it brings India together and brings a Kind of Spark in Us spreading How Rich our Culture Is and How Language and Culture is Exchanged and diversified and how we Manage to Live in this Beautiful Country!

If You are following Idea advertisements right from the launch, You could notice the fact that Idea always targets people with a general, powerful, social message OR social work..  Remember the  “Save Paper, Use Mobile” Campaign !

With the popularity of “What an Idea Sirji!” tagline.. Abhishek Bhacchan being the Sirji, Now appears in the role of a Dumb Tea Shop worker.

The Ad  Starts  with 4 Friends visiting Tea Shop for the Last time before they leave for  their respective new work places. Abhishek Observes the Sadness reflecting on their faces  and comes to know that  all were facing the Language problem as these 4 friends were posted on 4 different locations where they have no clue on how to communicate with people out there!!  Sirji gets a Brilliant IDEA  solution for this. Abhishek Suggests How IDEA mobile could be a good Filler for their Communication  deficiency in their so called Unknown Places.

Think about This,  A Marathi guy going to Kolkata, Malayalee going to Haryana,  Bengali going to Kerala and Haryani going to Mumbai…The Challenge is one and Only “Language” and here is  How Sirji’s Idea of having Mobile with these friends could make the Difference.

The Ad has been executed well, with  friends helping each other teaching them language (atleast some Basics!) and How Mobile plays a role in Uniting them as well as exploring things. The Haryaani who has been stuck up in a Strike-hit Train in Mumbai,  finds a way to escape by asking an Excuse for Toilet.. seeks the Help of his Marathi friend for Translation… The Bengali Girl’s Challenge to find a place for living solved by his Keralite friend who Teaches her to Say “Boorne and Broot Up in kolktaaaaaa” with a typical Malyalam accent. Marathi Guy managing to get a Seat in Bengali Bus by Singing A Bengali song aloud.. and how a Malayalee manages to Grab a Cup of Lassi in Haryana!!!  Absolute fun to Watch!!

The Best Part of the Ad is Simplicity the Tea Shop Guy ( Sirji ) shows and says No Language is Necessary to Communicate.. !

The Advertisement is a winner as it brings India together and brings a Kind of Spark in Us spreading How Rich our Culture Is and How Language and Culture is Exchanged and diversified and how we Manage to Live in this Beautiful Country! A Nice Blend of Friendship Values, Culture and the Mobile Technology!

Let Us Know your Take on this ‘Ad’ Have you ever Faced Language Challenges when you Migrate from here and there? Have You ever Experienced the Power of  Sirji’s Idea?

Drop a mail at news @ telecomtalk dot info

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intiyazMohankarannARMAANMadhumita Sen Recent comment authors
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i wan2 take a new !dea connection, y bcos i vrry impressed with !dea’s ad.


Most of idea’s advertisements are stupid and simplistic…it insults ur intelligence…and they are irritating as well…idea is trying to make a big deal out of their “so-called” social messages…i like vodafone better as they come up with really innovative & imaginative ideas such as the adorable zoo-zoos and we are the black berry guys wala ads…those ads are cool & sophisticated & fun to watch…

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