IDEA Cellular’s brand ambassador, Abhishek Bachchan is now Making News!! Reason: A Television Advertisement made  for  “Idea” which carries a great ‘Language Exchange’ Message is OUT!

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As earlier we shared the news for the launch of Idea’s New Ad Campaign “Break The Language Barrier” on TelecomTalk with exclusive Video.

Now the new TV Commercial has hit your Television Sets. We review this advertisement and found that it is a winner as it brings India together and brings a Kind of Spark in Us spreading How Rich our Culture Is and How Language and Culture is Exchanged and diversified and how we Manage to Live in this Beautiful Country!

If You are following Idea advertisements right from the launch, You could notice the fact that Idea always targets people with a general, powerful, social message OR social work..  Remember the  “Save Paper, Use Mobile” Campaign !

With the popularity of “What an Idea Sirji!” tagline.. Abhishek Bhacchan being the Sirji, Now appears in the role of a Dumb Tea Shop worker.

The Ad  Starts  with 4 Friends visiting Tea Shop for the Last time before they leave for  their respective new work places. Abhishek Observes the Sadness reflecting on their faces  and comes to know that  all were facing the Language problem as these 4 friends were posted on 4 different locations where they have no clue on how to communicate with people out there!!  Sirji gets a Brilliant IDEA  solution for this. Abhishek Suggests How IDEA mobile could be a good Filler for their Communication  deficiency in their so called Unknown Places.