Idea Money Partners With ShopClues to Bring E-Commerce Services to Non-Smartphone Users

Idea Money today announced that they have partnered with ShopClues to sell products through Retailer Assisted Model (RAM) via local retailers. With this partnership, Idea is enabling non-internet users to make easy, convenient, and secure purchase transactions via its Idea Money service.


The Idea Money Retailer Assisted Model (RAM) will allow Idea retailers to access the ShopClues products and provide customers with the option of purchasing products online. On making a purchase, customers will be able to make payments through Idea Money wallet on ShopClues and the product will be delivered to the customer after successful payment.

Speaking on the association, Sudhakar Ramasubramanian, CEO (Designate), Aditya Birla Idea Payments Bank Ltd, said, “Built to be beneficial to both retailers and customers, Idea Money’s association with ShopClues will not only help them target our Idea customer base of nearly 200 million but also provide several of these customers, who have no access to internet, the ability to conduct online purchases like never before.”

Idea Celluar says that the association with ShopClues will enable customers to access more than three lakh products across categories like mobiles, tablets, and various other products. Also, Idea Cellular and ShopClues will now be able to provide a large variety of product options to consumers who do not own a smartphone, helping ShopClues target mid to low income consumers.

Idea Money through its Retailer Assisted Model (RAM) and a network of 1.8 million Idea retailers will help ShopClues to increase its stronghold in Tier 3 and Tier 4 markets.

Speaking on occasion, Radhika Aggarwal, Chief Business Officer and Co-founder, ShopClues, said, “At ShopClues, we are driven to empower the lives of our 5 Lakh+ merchants and our customers who cut across the country. This new ecosystem from Idea Money will help our merchant community enjoy the benefits of online trade, and increase their engagement with their local customer catchment. Additionally, the real India, the millions of ShopClues customers who are spread across the country and in places where smartphone penetrations are small, will now get an additional way to access our full range of products.”

Reported By

Leave a Reply

2 Comments on "Idea Money Partners With ShopClues to Bring E-Commerce Services to Non-Smartphone Users"


Sort by:   newest | oldest
dheeraj kumar
April 10, 2017 4:52 pm 4:52 PM

good initiative by idea money for feature phone users. But the partner should be better. Shopclues is a cheap, poor quality shit seller of Delhi palika bazaar kinda..

April 11, 2017 9:09 am 9:09 AM

Aditya birla group sells atta bread in malls with 10% atta in it. Do you feel they are bothered about quality? They are just offering this because competition is doing it. They do not have financial resources to implement quality.