Idea Cellular Revises Rs 398 Prepaid Tariff Plan With Better Validity to Match Reliance Jio

Idea Cellular revised its Rs 398 prepaid plan for its subscribers in Andhra Pradesh & Telangana circle. Under the new tariff plan, Idea will be offering benefits for 84 days, instead of the previous 70 days validity period. Apart from the increased validity, the Rs 398 plan gives the same benefits. Also, do make a note that this change is applicable to select Idea prepaid customers in the said circle. And we checked for the same plan in other circles too, but none of them has this plan.


As per the revised plan, Idea prepaid customers will now get 1GB of 3G/4G data per day, unlimited voice calls and 100 SMS per day for 84 days, from the previous 70 days. However, voice calls are limited to 250 minutes per day and 1000 minutes per week. Customers recharging with this plan will also receive up to Rs 3,300 worth vouchers from Idea Cellular. The Idea Magic Cashback offer details are detailed in this article.

For the unaware, Bharti Airtel, the leading telecom operator has already revised its Rs 399 prepaid tariff plan with the same 84 days validity period from the earlier 70 days validity period.

And again, the credit for this change from Airtel and Idea Cellular goes to the Mukesh Ambani-led Reliance Jio itself. But both the incumbent operators are not yet matching Reliance Jio though because the Rs 399 prepaid plan of Jio is offering 1.5GB data per day, which makes the overall data benefit of 126GB as compared to 84GB data on Airtel and Idea network.


Also, Jio’s voice calls are unlimited without any weekly or monthly FUP. To be noted, Idea Cellular already revised its Rs 199, Rs 448, and Rs 509 tariff plan with 1.4GB data per day offering, in-line with Jio’s new 1.5GB data per day tariff plans.

At last, it looks like telcos have nothing to offer to the prepaid customers and they should now focus on postpaid subscribers, at least to retain them. Airtel is introducing new schemes every now and then to retain the postpaid subscriber base, while Idea and Vodafone are offering basic benefits to the postpaid subscribers.

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