Huawei to Expand Its Offline Presence in India to Challenge Xiaomi, Vivo, Oppo, and Motorola

It looks like most of the Chinese brands operating in India have set a common business model for 2017- offline expansion. Oppo and Vivo have been making huge strides in the Indian offline market, which forced Xiaomi and Motorola to foray into the offline market for a better reach in Tier-II and Tier-III cities.

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And now, a report from IANS says that another Chinese brand, Huawei is looking to expand its offline presence in India. The news came from the Huawei’s top employee P. Sanjeev, who is the Vice President of Sales department of Huawei Indian unit.

“Since the skew is heavily in favour of going offline, we are working on strengthening this channel. Given the growing 4G penetration, we are set to serve tier II and III markets and working towards this on a priority basis,” said P.Sanjeev to IANS.

Huawei has been successful with its Honor brand in India, and the recently launched Honor 8 Pro sold out in a few minutes. The Honor 8 Pro offers insane value for money and is a direct competitor to the OnePlus 5. Honor’s earlier phones such as the mid-range Honor 6X, Honor 8 Lite, Honor 8, and Honor 5X were successful as well.

With Honor brand, Huawei is taking on the online space, while smartphones released under its own Huawei’s name, the brand is concentrating on the offline market. That said, the company has already introduced the Honor brand in the offline stores with the Honor 8 Lite, but the recently released Honor 8 Pro is exclusively sold in Amazon India.