HTC to launch an India-exclusive mid-range smartphone in Q3 2015

HTC will reportedly announce a mid range smartphone exclusively for India in the third quarter of 2015. This latest move by HTC is directed towards gaining market share in the segment.

HTCIn accordance to a report published by The Economic Times, HTC’s forthcoming mid-ranger will be priced around Rs. 15,000 to 20,000, when it hits the market this year. HTC seems really keen to launch a global phone, and all this is happening merely a week after Xiaomi unveiled the Mi4i, a flagship smartphone, also ‘Made for India’. Xiaomi’s India-exclusive Mi4i comes for Rs. 12,999 and has received good reviews by far.

Moreover, as per ET report, HTC is also looking on doubling its investment in India. The company is increasing its distribution network to 20,000 outlets from currently 14,000 outlets.

Chia-Lin Chang, president of global sales and chief financial officer of HTC, told ET,”We have a third-quarter plan for our global launch in India to introduce a device which is specifically designed for the Indian consumer,” he said. “We were the first company to bring an Android smartphone to the country. Indian market is something that teaches us about new trends, which is always helpful. If we are able to serve Indian market well with the right strategy, we will be able to serve the global market well,” he further added.

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