Google to Introduce Privacy Changes on Android, Not as Restrictive as Apple

The company has announced that it is working on a multi-year initiative that will focus on introducing new and more private advertising solutions for the users. The reports suggest that the company is developing a ‘Privacy Sandbox’ on Android to introduce “more private advertising solutions” and these features will aim at limiting the user data shared with the third-party platforms.

Highlights

  • The company is developing a ‘Privacy Sandbox’ on Android to introduce “more private advertising solutions.”
  • Apple also introduced a similar feature last year for its iPhone users.
  • Google will focus on still giving advertisers the data they need while still improving its users’ privacy.

Follow Us

Privacy on Android

In a move to provide enhanced privacy solutions on Android devices, Google has recently announced the adoption of new privacy solutions that will limit tracking across the apps on Android smartphones. A similar kind of step was taken by the Cupertino-based tech giant Apple for its users. The move from Apple, however, turned out quite unruly for multiple firms’ advertisement ways including the likes of Meta formerly known as Facebook.




Google’s Privacy Changes Will Differ from Apple

The company has announced that it is working on a multi-year initiative that will focus on introducing new and more private advertising solutions for the users. The reports suggest that the company is developing a ‘Privacy Sandbox’ on Android to introduce “more private advertising solutions” and these features will aim at limiting the user data shared with the third-party platforms. The new solutions will also work without cross-app identifiers including advertising ID. However, the company has also stated that these changes will take at least two years to be implemented.

Apple also introduced a similar feature last year for its iPhone users as they received an option upon opening the apps to allow or disallow an app to track their data and preferences. As a result, a large majority of the users opted out resulting in an undesirable situation for the platforms relying on advertisements for revenue. The social media giant Meta was also affected by this step from Apple and stated that the new privacy features were “negatively impacting” its business.

Although, Google is apparently not looking to walk on the same road as Apple did. The former stated that it is aware of the privacy solutions offered by the other platforms which bluntly restricted the existing technologies used by the developers and advertisers. This statement from Google was most likely a reference to Apple’s app tracking system. The company also stated that such harsh steps could actually be ineffective and create worsened scenarios for user privacy as well as developer businesses.

The privacy solution in works to be implemented by Google will focus on still giving advertisers the data they need while still improving its users’ privacy. However, as mentioned above, it’s still a couple of years until the privacy sandbox is completely implemented and cross-app tracking of users via the advertising ID on Android will be how things stand.

Reported By

Anupam has been a tech enthusiast for a while and is always on the feet to know about the new launches whether it is smartphones or any other devices. He’s trying to share this passion with the help of his writing skills. Apart from these he’s also a pursuing freelance digital artist and loves creating artworks.

Recent Comments

TheAndroidFreak :

Off Topic : ITEL S25 4G - Unisoc T620 - 8GB/128GB - 50MP - 5000/18W - November 10th!

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Samsung plans to shut down 50% of production lines at its chip foundry business to cut costs amid sluggish orders…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic : POCO X7 Expected specs: - Dimensity 7300 - 6.67" Curved AMOLED, 1.5k, 120Hz - 50MP + 8MP…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

Shivraj Roy :

i have seen this site since 2022 btw these are under metro 1 pillars

Jio Delivers Data at 15 Cents a GB: Mukesh Ambani…

TheAndroidFreak :

If both BSNL 4G and Vi 4G is good at a location, people are preferring BSNL. Those who want to…

Vodafone Idea offers Deepawali Rewards: Full Details Here

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments