Google Rolls Out AI-Based Priority Notifications for Gmail iOS Users

By June 16th, 2018 AT 3:52 PM

Gmail for iOS will now make use of Google’s AI and ML capabilities to display notifications only when users receive an important email. This is not the first time we are coming to hear about this feature. In April, when Gmail talked about its biggest revamp, it also announced a host of new features which would show up on the platform. Besides the selective notifications, Gmail will also be rolling out a quick unsubscribe option for newsletters which clutter your mail. The selective notification will be a server-side update for iOS users, which is soon expected to follow on Android.

gmail-ios-notifications

Google said in a blog post that it would be utilising the Artificial Intelligence (AI) and Machine Learning (ML) capabilities to sort emails which would be notified to the users first. iOS users who wish to enable the new smart notifications feature can select the High priority only option from the Notifications drop-down in the Settings menu of the Gmail app. The app also notifies users about the latest change and lets them try the new notifications experience by turning it on directly from the default screen.

Google also did not forget that to add that this new feature coming through a server-side update might take 2-3 days to roll out fully. Users will need to have the latest Gmail version on their iOS devices to get the upgraded notifications experience.

Like we mentioned above, this not the only new feature which has shown up on Gmail since the past few weeks. The new Gmail offers the ability to snooze certain emails. Other features include notification prioritisation which makes it easier for users to receive notifications only for the emails that are important for them. There will also be a shortcut for unsubscription from newsletters which can be done with a single tap on the screen.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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