Gionee Elife S7 to be unveiled during MWC 2015, won’t be ultra-slim

By February 11th, 2015 AT 6:50 PM

It has been quote a long time since Gionee released a high-end smartphone. The last high-end smartphone from the company was the Elife E7, which received very little attention from when it came to software updates. Now, Gionee is sending out press invitations for its keynote event which is to be held during MWC 2015, where it is expected to officially unveil its next smartphone, the Gionee Elife S7.

Gionee Elife S7 Press Invite

As per the company’s press release about the event, the company no longer wants to pursue in releasing the slimmest smartphone in the world, in spite of being a part of its Elife S lineup of smartphones, which are known for being one of the slimmest smartphones in the world. The company wants to prioritise on device performance as per Oliver Sha, the head of global marketing at Gionee. The press release also mentions about building new smartphones which are slim enough but also focus on performance as well as a superior use experience, be it technology, design, or usability.

The race to make the slimmest smartphone was getting out of hand. Going so slim is actually not benefiting user experience without the performance to back it up.

– Oliver Sha, Head of Global Marketing at Gionee.

Since the entry of brands like Motorola, Xiaomi, Asus, and OnePlus, Gionee’s popularity has tanked in India, mainly due to the company’s ignorance towards online marketing and a proper sales model through online channels, as well as its bad software quality and lack of software updates. It would be interesting to see if the company has any plans to improve upon its shortcomings, especially in the software department.

Source

Read more on:

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

Panasonic Launches Sanyo Kaizen Series of Android TVs in India, Prices Start at Rs 29,999

Smart TV segment in India is growing with every passing day and that’s the reason behind brands like OnePlus, Motorola...

Jio and BSNL Both Offer Rs 2,499 Broadband Plan, But One has Better Speeds and Benefits

The broadband sector in India has been flourishing since the past few months, and we have seen the launch of...

Netflix Could Launch Mobile-Only Plans in Similar Markets After Seeing Success in India

Netflix has become one of the most popular streaming services in India. However, there has been a big divide between...