Fly Mobile, one of the pioneers in dual SIM phones in Europe and a brand owned by the Meridian Group, headquartered in UK, today announced the launch and availability of its all new QWERTY key pad dual-SIM phone, the Fly Circle (B430DS) in India. Fly Circle enables you to connect to multiple instant messaging and social networks as well as use other utilities and applications. It is available for Rs 3849 only.

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According to Mr. Prem Kumar, Chief Executive Officer, Fly Mobile (India Operations), “Fly Circle has an unbeatable combination of dual-SIM, QWERTY key pad, Nimbuzz and Snaptu applications bundled in one phone. This sleek and stylish ‘flaunt-it’ phone with multimedia features and all-in-one messenger and all-in-one social networking is sure to become the cynosure amidst all urban and tech-savvy youth in the 18-30 years of age bracket (college and office going), and all who are young at heart, who’d like to use its applications on the go. We want to position it as the final word when it comes to one-stop instant messaging and social networking. It will be launched in the metros and mini-metro cities initially along with all SEC A and B class towns.”

“The corner stone of the brand DNA at Fly Mobile is consumer research. Mobile phone buyers in general were facing the challenge that QWERTY key pad with many instant messaging and social networking features were a tad expensive. This is when Fly as an iconoclast stepped in said WHY NOT? Owing to the feedback that we seek from the market incessantly, we read the pulse well ahead and pressed our global design and development facilities into action to develop a phone as versatile as Fly Circle, one that has it all but still does not burn a hole in your pocket,” adds Kumar.