Flipkart’s Billion Capture+ Smartphone is Promising, But It Has a Mountain to Climb in the Crowded Indian Smartphone Market

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E-commerce giant, Flipkart, yesterday announced its maiden smartphone, the Billion Capture+. After Micromax, Flipkart becomes the only brand to go after the likes of Chinese brands such as Xiaomi, Lenovo, Coolpad in the 'value for money' space. Flipkart has priced the smartphone at Rs. 10,999 for the base variant, and Rs. 12,999 for the premium variant.


For the asking price, the Billion Capture+ smartphone offers a 5.5-inch Full HD IPS display with a 2.5D curved glass and a pixel density of 401 PPI. The smartphone is powered by the Qualcomm Snapdragon 625 SoC, which is an octa-core chipset with a clock speed of 2.0GHz.

As said earlier, the Rs. 10,999 base variant comes with 3GB of RAM and 32GB of internal storage and the premium Rs. 12,999 variant comes with 4GB of RAM and 64GB of internal storage. For storage expansion, there's a hybrid card slot that accepts up to 128GB microSD card.

The device boots pure stock Android 7.1.2 Nougat, and it might get Android 8.0 Oreo update early next year or if Flipkart takes the software department seriously like HMD Global, the phone might receive the update by the end of 2017 itself. This entire package is backed by a 3500mAh battery with fast charging technology.

There's a USB Type-C port at the bottom of the phone, and it comes with connectivity options such as 4G LTE, VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth, and GPS.

These are the basic specifications seen on most of the smartphone releasing these days. What sets the Billion Capture+ smartphone apart from the competition is the dual camera setup at the back. The phone has two 13MP sensors at the back- an RGB sensor and a dedicated monochrome sensor. There's an 8MP front-facing camera for selfie enthusiasts.

So, here comes the main aspect. The Flipkart Billion Capture+ smartphone is a proper 'Made in India' smartphone. Not an assembled in India smartphone- it's an entire product made in India for Indian consumers.


Flipkart is bullish on this fact. The Billion Capture+ smartphone is designed in Bangalore, software is engineered in Hyderabad, packaging and accessories are done in New Delhi, and the manufacturing is done in Noida. Possibly, the Capture+' software is made by the team at Smartron because there are some tronX apps such as tronX Cloud, etc seen preinstalled on the smartphone.

The Flipkart Billion Capture+ smartphone seems like a complete budget package, like many other budget smartphones. The Snapdragon 625 chipset and 5.5-inch Full HD display became a de-facto option for companies in the budget segment. Also, it doesn't feature any bezel-less display, which is a trend in 2017.

We have other new brands such as Tenor G with better specifications than the Flipkart Billion Capture+, and we also have the smartphones such as Xiaomi Redmi Note 4, Xiaomi Mi A1, and Moto G5 Plus.

And all the above-mentioned smartphones had featured on our list of top mobiles for every month. Also, Flipkart has to deliver after-sales service like Xiaomi to achieve success in the Indian market.

The device will be up for sale in the country on November 15 exclusively on Flipkart. Will you purchase the Flipkart Billion Capture+ smartphone ignoring the Xiaomi Redmi Note 4 or the Motorola Moto G5 Plus? Let us know by commenting below.

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Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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