Flipkart Launches ‘SmartBuy’ for Selling Self-Branded Products at Cheap Prices

In a move to enhance its margins, Flipkart has launched its first private label business under the brand name – Flipkart SmartBuy. The e-commerce giant emailed its customers on Friday Morning, promising them an “exclusive range of quality everyday product at great prices” on Flipkart Smart Buy. It is Flipkart’s version of Amazon Basics, where Amazon sells its self-branded Headphones, Speakers, and other products.


For now, Flipkart’s SmartBuy store is selling limited self-branded products such as chargers and data cables. We can expect more products like Bluetooth speakers and headphones being added to inventory soon. We took a look at Flipkart’s SmartBuy, and it is selling self-branded Micro-USB cables on cheaper rates than Amazon Basics.

It is not the first time when Flipkart is coming up with its private brand label; the company launched home appliances and personal healthcare brand – Citron, two years ago. There are other private labels by Flipkart such as Flippd (clothing) and Digiflip (consumer electronics). Interestingly, SmartBuy could also be dubbed as a wider version of Digiflip as it also offers electronics accessories like speakers, chargers, laptop sleeves, and more.

With SmartBuy, Flipkart is yet again competing with Amazon (Amazon Basics). It would be interesting to see how Flipkart SmartBuy fares on the platform.

Reported By

Leave a Reply

5 Comments on "Flipkart Launches ‘SmartBuy’ for Selling Self-Branded Products at Cheap Prices"


Sort by:   newest | oldest
December 9, 2016 11:44 pm 11:44 PM

Suggest A Headphone for Redmi 3s prime best 300-400 with mic .. and some Headphones won’t work in Jack

December 10, 2016 8:39 am 8:39 AM

Choose Philips. Cheap & best.

December 9, 2016 11:43 pm 11:43 PM

LoL their charger cost 400! ?

dhruv pandit
December 9, 2016 9:13 pm 9:13 PM

HDMI cable of Amazon basics costs 380,but quality is faar better than even original sony etc.


Subscribe to our email newsletter