Facebook Watch video-on-demand service has just gone global, according to the company. Social network giant, Facebook silently announced that 'Facebook Watch' service is rolling out globally for people. For the unaware, Facebook Watch is touted as the company's answer to YouTube, and it allows users to discover interesting videos and interact with friends and creators. The service was initially launched in the US in 2017. After this expansion, Facebook users across the world can enjoy videos from different genres, including entertainment, sports and news in their personalised "Watch Feed" that carries a collection of recent videos from the pages they follow.
"We're building new video experiences that put people at the center, giving them the ability to shape the direction of the content. Over time you'll be able to find new video experiences in your Watch feed, like Watch Parties, Premieres and videos focused on audience participation," Fidji Simo, Head of Video, Facebook, said in a statement.
"We're excited to bring Watch to everyone around the world, and invite you to join in the action in our new video destination," Simo added.
Notably, this comes across as a platform for people to connect with creators and publishers. With "Facebook Watch", the social networking giant is also aiming to expand its "Ad Breaks" programme for partners to make more money from their videos using the insights, tools and best practices for Pages offered in the "Creator Studio."
"Watch" is available on iOS, Android, Apple TV, Samsung Smart TV, Amazon Fire TV, Android TV, Xbox One and Oculus TV, according to IANS. For a while now, Facebook is trying to take on YouTube by launching various services. Very recently, the company has launched IGTV allowing creators to engage with their audience in Portrait, slightly different from what YouTube offers.