Etisalat DB Telecom Embarks On A Brand Building Exercise

By October 9th, 2009 AT 1:32 PM

Etisalat DB Telecom Embarks On A Brand Building ExerciseEtisalat DB Telecom has appointed McCann Worldgroup MRM Worldwide as its advertising and communications partner and Karishma Initiative (a part of Lintas group) as the media planning and buying agency. The appointment comes on close of heels of the company’s plans to rollout GSM services in the country.

MRM Worldwide (a division of McCann World group) will be responsible for the complete brand communication and creative aspects, while Karishma Initiative, would look into the planning, buying and executing media solutions for Etisalat DB Telecom.

Prasoon Joshi, Executive Chairman of McCann World group said, “We are very proud partnering with a stellar global brand like Etisalat. We are delighted to join them at an exciting time in the development of mobile telecom in this country. We believe Etisalat has the experience and the focus to become a brand of preference in India very quickly and emulate the success they have already had in their domestic market and other global markets.

Etisalat DB Telecom is a joint venture between UAE’s Etisalat and India’s Dynamix Balwas Group. The company has Unified Services Access License in 15 circles including Andhra Pradesh, Delhi, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Mumbai, Punjab, Rajasthan, Tamil Nadu (including Chennai), Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh and Bihar. Etisalat DB Telecom is headquartered in Mumbai.

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