Dish TV Lays Out Plan to Launch Innovative Consumer Products in FY20

One of the most popular Direct to Home service providers, Dish TV will step into consumer products with the launch of innovative devices in FY20 to attract new-age digital and tactical customers. The DTH operator has already observed that entertainment from only one source of TV is not enough to satiate the consumers, after finding this gap, the DTH company has launched the DishSMRT Stick which allows the subscribers of Dish TV with the DisfwahNXT HD set-top box to enjoy content from various OTT platforms. In the annual report of Dish TV, the company’s CMD, Jawahar Goel said that the consumer interest in entertainment is at an all-time high and it will keep on growing. He also said that the entertainment industry is being led by technology and the viewers.

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Dish TV’s Vision Towards Innovative Products

Goel remarked, “We have launched a low-cost device, which can be attached to the subscribers existing set-top box to connect to the internet and stream content. Such innovative products would get continued to launch in the current fiscal and beyond.” During the FY19, Dish TV has already introduced the Watcho app which offers a vast library of content including Live TV channels, original shows, documentaries and more. Not only this, but the platform also provides a way to share content and a possibility to generate revenue for Dish TV.

Expanding on the idea, Goel added to his words, “With the launch of this product, we expect to gain a higher wallet and screen share of not only our own subscribers but also new users across regions. In this highly competitive and crowded arena, Watcho plans to make a mark with the short format, snackable content that consumers can watch as per their time, location, language and type of entertainment.”