In a move to strengthen the farming community of the country, Prime Minister Narendra Modi launched a television channel for farmers, titled ‘DD Kisan’. The channel will bring forth information about agricultural practices, Government policies to farmers etc.
During the launch of the channel, Modi emphasized the need to make the farming sector ‘vibrant and dynamic’ and called the experts from various fields, including seed, soil and fertilizer to come together to help farmers. “The farming community is a big one. And, if we have to take India forward, we will have to take the villages forward,” Modi said.
The Prime Minister said that the DD Kisan channel will provide farmers about the weather changes, global markets, warnings on crop diseases etc, so that they can prepare in advance to take the right decisions.
Bollywood Superstar Amitabh Bachchan will promote DD Kisan channel through audio visuals, radio jingles and field publicity. Ranjan Mukherjee, ADG (Ops & Liaison), Prasar Bharati heads the launch activities of DD Kisan. He said a detailed publicity plan has been mind-mapped for spreading awareness about the new channel among the farmers.
An exclusive 14 ‘Kisan Rath’ vans would also be travelled to a minimum of 10, 000 villages to generate publicity. The channel will carry the tagline — Badalte Bharat ki Shan.