OTT

Tanay Singh Thakur October 27th, 2021 2:51 PM 5 COMMENTS

OTT is Getting Famous, However Still No Match for TV Services

Over-the-top (OTT) platforms have seen a huge spike in subscribers addition since 2020. The pandemic has fuelled the growth of digital services, and right at the top were OTT platforms to benefit from this. Many people have already started shifting to OTT platforms for everyday entertainment content, including news, TV shows, and movies. Amazon even offers Prime Music with the Prime subscription. However, if you are thinking that traditional TV... Read More

Tanay Singh Thakur October 24th, 2021 4:02 PM 0 COMMENTS

Strategised OTT Content Creation Can Rule PAN India Audience

By Divya Dixit, SVP - Marketing & Revenue, ALTBalaji Another quiet weekend with my daughter led us to spend quality time watching her favourite series. What was different this time was the house-help’s interest in the show as well. It was intriguing, to say the least, as she spoke of the OTT shows that she has seen so far. It got me thinking about how OTT platforms can better strategise... Read More

Tanay Singh Thakur October 21st, 2021 7:06 AM 1 COMMENTS

Vodafone Idea Mind-Blowing Prepaid Plans With OTT Benefits

Vodafone Idea (Vi) is known for providing some really good prepaid plans to users. The telco offers some offers such as Binge All Night and Weekend Data Rollover, both of which are unique. None of the other companies, including Bharat Sanchar Nigam Limited (BSNL), Reliance Jio, or Bharti Airtel, provide their users with such an offer. On top of this, users also get over-the-top (OTT) benefits with these plans. Today,... Read More

Tanay Singh Thakur October 19th, 2021 2:59 PM 0 COMMENTS

Airtel IQ Video to Reduce Cost by 40% for OTT Companies

Bharti Airtel today announced that its video platform product namely “Airtel IQ Video” will reduce the cost of service for over-the-top (OTT) companies by 40%. The service that requires OTT companies to hire at least three to four vendors can be done by Airtel IQ Video alone, resulting in savings. Bharti Airtel already has three customers which are using its video platform as a service (CPaaS). Airtel IQ Video delivers... Read More

Tanay Singh Thakur September 20th, 2021 9:21 AM 0 COMMENTS

Tata Sky Binge Service Now Comes With Two More OTT Platforms

Tata Sky Binge service is a really clever way of providing over-the-top (OTT) services to the customers. The service is very valuable and pocket friendly for the users, but the fact that it used to come with 11 OTT subscriptions was a big thing. However, now Tata Sky has raised the stakes even higher. Instead of 11 OTT platforms, now the company has added two more platforms. Here is everything... Read More

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OTT

OTT is Getting Famous, However Still No Match for TV Services

Strategised OTT Content Creation Can Rule PAN India Audience

Vodafone Idea Mind-Blowing Prepaid Plans With OTT Benefits

Airtel IQ Video to Reduce Cost by 40% for OTT Companies

Tata Sky Binge Service Now Comes With Two More OTT Platforms

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