Cable TV Subscription Could Be More Attractive Over DTH After New NCF Discount

There has been a competition going on in the DTH industry after the implementation of the new Trai tariff regime. Ever since the Telecom Regulatory Authority of India (Trai) introduced the new tariff regime in the industry, the competitiveness of the sector has definitely gone up. However, the implementation of the tariff regime also meant that the subscribers were now facing increased monthly rentals with the new regulations in place. This rattled some of the subscribers. After this happened, the telecom regulator has been in search of methods through which it can ease the tension in the DTH and broadcasting industry. Amidst all this, the cable TV operators have come with a big breakthrough which the subscribers might appreciate.

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Cable TV Operators Get Together on NCF Discount

The new breakthrough comes in the form of a big Network Capacity Fee discount, which the cable TV operators are offering on their subscriptions. For the unaware, the NCF is the amount which the cable TV and DTH subscribers pay for the slots of TV channels. As per the new Trai tariff regime, the NCF charges mandate that the DTH and cable TV operators have to provide at least 100 SD channels for the NCF of Rs 130 and this is the rate on which the most operators have been offering their services. But, the case has now become different for most cable TV operators.

During its struggle to come up with likely solutions for the issues in the new Trai tariff regime, the regulator had floated a consultation paper in this regard. In its comments, the All India Digital Cable Federation (AIDCF) also made its inputs. As part of the comments on the same consultation, the cable TV operators which make up the AIDCF remarked that they would change the current NCF charges and structure for the good of the industry. AIDCEF President, SN Sharma, who is also the CEO of DEN Networks made comments on behalf of all the cable TV operators saying that now all the cable TV operators will offer 150 SD channels on the standard Rs 130 NCF. Previously, at the same cost, the subscribers were enjoying only 100 channels.