BSNL currently offers mobile TV services in association with Digivive through the NexG TV app. For this offering BSNL has a revenue sharing tie up with Digivive, whereby a mobile TV specific data STV offered by BSNL has the operator’s own share along with a share of the Mobile TV content provider.
Initially a Rs.211 data STV would have Rs.136 share of BSNL for which the operator would give 1GB of data which could be used to view all the channels on NexG TV for a subscription of 15 days. This STV has been withdrawn by BSNL.
|Price of Prepaid bundled Data STV (in Rs.)||BSNL Share
|Vendor’s Share (in Rs.)||Freebies offered (free data download + No. of Free channels), validity in days||validity of freebies in days from the date of activation|
|M/s Digivive Services Pvt. Ltd.||1.||Existing –
|211||136||75||Free data download 1 GB, No. of Free TV Channels =All Channels provided by M/s Digivive Services Pvt. Ltd.||15|
|179||151||28||Free data download 1 GB, No. of Free TV Channels =All Channels provided by M/s Digivive Services Pvt. Ltd.||22|
|3.||Existing – No change||103||78||25||Free data download 450 MB, No. of Free TV Channels=140+ Channels provided by M/s Digivive Services Pvt. Ltd.||12|
Instead of the withdrawn STV, BSNL has introduced a new data STV of Rs.179 1GB of data for watching all channels for a duration of 22 days. Also the existing data STV of Rs.103 which has 450MB for viewing over 140 channels remains unchanged.
How many of our readers who are BSNL subscribers actually subscribe to such mobile TV offerings by the operator? Let us know your views and experiences through your comments below.