BSNL Has a Lot to Impart From Private Telcos to Chart a Territory Ahead

We have covered the highs and lows of the telecom industry in the last few weeks, looking at what makes certain telecom companies stick with the customers and others being sidelined from the competition. The telecom companies that we have shed the limelight on have all been private ones. But today, we’re going to turn the wheels and take a look at the public telecom company, Bharat Sanchar Nigam Limited, and what it can do to make itself a strong contender in front of its rivals.

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The BSNL 4G Trail

Even before we’ve said it, the consumer knows it best that the one and only thing that BSNL would be aggressively pursuing is the launch of the 4G network. While states like Kerala have been beneficiaries of the BSNL 4G network, the other states have eluded the service till now largely except for some areas with sporadically available service. The availability of the BSNL 4G network would put it at par with a lot of telecom operators, especially given the coverage that BSNL has.

The government-led telecom operator has availability of network in the deepest parts of the country, and coupling it with high speeds would mean a sure success story for BSNL.

BSNL has aggressively tried to bring 4G customers onboard earlier by distributing SIM cards either for free or for a very marginal cost which has helped customers migrate to the services. Such a move might prove beneficial in the areas again where the 4G network has popped up.

The success of BSNL Broadband

Another area where BSNL can be said to be a strong competitor is wired broadband. Almost all reviews of BSNL FTTH have garnered a lot of praise. The plans of BSNL broadband are unique and offer lots of data. Perhaps what BSNL can do to spice things up is to bundle OTT services similar to other telecom operators to make these plans attractive. Postpaid being a high earner for most telecom operators is also something BSNL can capitalise on.