BSNL Shifts Its Focus to Consumer-Centric Moves to Survive the Telecom War

The latest 4G tariff war has badly bruised every telecom operator out there and the government led, Bharat Sanchar Nigam Limited is no exception. BSNL was one of the first telecom operators to take the hit when Reliance Jio Infocomm made its entry into the Indian market since the operator had not prepared for launching a 4G network in the country and was late to attack. Even now, BSNL is crawling its way back into the arena amidst financially tough times. The company is making constant revisions to its prepaid plans, offering more data, free calling benefits and more. Not only that, but BSNL is also in the business of providing fixed line fibre services to its subscribers as well, as such the state-led telco is also revising its broadband plans to prepare for launch the Reliance Jio GigaFiber – a new fibre-based broadband service by the Mukesh Ambani led telecom operator. Now, in a new development, the state-run telco has revealed that it would also bring a drastic change to its method of customer interaction as well.

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BSNL to Push FTTH Services Via Wide Distributor Channel

In its new announcement, BSNL has revealed that it would be leveraging its vast network of retailers providing BSNL SIMs and recharges to push its Fibre-to-the-Home (FTTH) and broadband products as well. BSNL will try to lure in the customers by using offerings like online ordering, online payments, and cashback rewards.

Shri Vivek Banzal Director CFA, BSNL also remarked about this new move, “Industry  is going through a tough phase of price wars and customer churn, in these challenging times we are focusing and engaging more on customer relationship directly or through our channel partners to win customer faith in our technology-rich products and affordable prices.”