BSNL Shifts Its Focus to Consumer-Centric Moves to Survive the Telecom War

The latest 4G tariff war has badly bruised every telecom operator out there and the government led, Bharat Sanchar Nigam Limited is no exception. BSNL was one of the first telecom operators to take the hit when Reliance Jio Infocomm made its entry into the Indian market since the operator had not prepared for launching a 4G network in the country and was late to attack. Even now, BSNL is crawling its way back into the arena amidst financially tough times. The company is making constant revisions to its prepaid plans, offering more data, free calling benefits and more. Not only that, but BSNL is also in the business of providing fixed line fibre services to its subscribers as well, as such the state-led telco is also revising its broadband plans to prepare for launch the Reliance Jio GigaFiber – a new fibre-based broadband service by the Mukesh Ambani led telecom operator. Now, in a new development, the state-run telco has revealed that it would also bring a drastic change to its method of customer interaction as well.


BSNL to Push FTTH Services Via Wide Distributor Channel

In its new announcement, BSNL has revealed that it would be leveraging its vast network of retailers providing BSNL SIMs and recharges to push its Fibre-to-the-Home (FTTH) and broadband products as well. BSNL will try to lure in the customers by using offerings like online ordering, online payments, and cashback rewards.

Shri Vivek Banzal Director CFA, BSNL also remarked about this new move, “Industry  is going through a tough phase of price wars and customer churn, in these challenging times we are focusing and engaging more on customer relationship directly or through our channel partners to win customer faith in our technology-rich products and affordable prices.”

In a related move, BSNL has also introduced a new revamped payments platform for its subscribers using which they will be able to pay their broadband and phone bills from anywhere. The government led telco has also indicated that it is investing heavily on Home WiFi and FTTH (Fibre-to-the-home) rollouts which will promise ultra-high bandwidths and quality HD content to its customers and will do so at attractive prices.

New Strategies to Attract Customers on All Fronts

BSNL also addressed the issues which were being voiced by a lot of subscribers. The telco said that since there have been complaints about delayed bill delivery in the rural areas, it will promote digital bill payments. The telco has announced that it has enabled these retailers with the new digital platform. Thus they will be able to make easy bill payments and bill information sharing via USSD based sessions on the mobile platform. To lure in more customers for its postpaid plans, BSNL has also rolled out a new scheme of 25% cash back for subscribers who opt for annual plans comprising of voice and data. Further, concluding the announcement, Director CFA BSNL, Vivek Banzal also added that the distributor channel of BSNL remains one of its biggest strength.

Reported By

Leave a Reply

38 Comments on "BSNL Shifts Its Focus to Consumer-Centric Moves to Survive the Telecom War"


Sort by:   newest | oldest
Thamilan daa
December 24, 2018 11:09 am 11:09 AM

BSNL has a very good infrastructure. Only its employees are lazy. Go and see the 2G and 3G coverage compared to avoid and jio.

December 23, 2018 3:02 pm 3:02 PM

In my family we all have cellone connection.. due to poor signal network in our area three of us have ported to other network.. once we did not get a call asking why we were porting out.. I have applied for broadband connection.. three months ago.. no response till now.. The line passes just besides my residence..
BSNL is a government set up which is not willing to work.. it will perish it’s own way or will become taxpayer burden

December 22, 2018 11:54 pm 11:54 PM

I have Bsnl broadband which gives speed of 1 to 7 kbps where as they mention it’s improved to 2 mbps. With in 2 to 3 days of the month the message pops up saying you have crossed the limit and upgrade it. When the line is broken the lines man is on leave so can not be rectified.
These are customer centric focus of Bsnl it seems.

December 23, 2018 10:11 am 10:11 AM

I have not suffered this kind of problem with my BSNL BB. Actually, in my area in Gujarat lines every one to two month and asks about fault. Even, there is a fault in line, that is rectified within 2-3 hours after complaint. They have improved a lot.

December 23, 2018 4:58 pm 4:58 PM

Which plan can you tell me in detail ?

Thamilan daa
December 23, 2018 10:08 am 10:08 AM

Stop posting senseless. Post the link speed (ADSL status) here.