BSNL Cuts Bulk SMS Scrubbing Charges for Both Private Cos and PSUs

In the times of the pandemic, lockdown, and everything that has gone in the past year, businesses, whether digital or with a physical store have relied on SMS promotion a lot. The public telecom company, Bharat Sanchar Nigam Limited (BSNL) has also been a provider of bulk SMS services which these business entities can use to send messages, convey information, or promote their businesses. In a new revision to its bulk SMS rates, BSNL has put out an infomercial detailing about the new rates of its bulk SMS services. It’s worth noting that the BSNL bulk SMS service has always been cheaper for the PSUs and government-owned entities and the revision of rates is no exception to this rule. The PSUs will have to pay only 50% of the rate as compared to other customers.

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BSNL Scrubbing Charges Reduced

As per this new report from Kerala Telecom, the scrubbing charges of the Bulk SMS Push Service of BSNL will now be available for 2 paise, down from the previous price of 2.1 paise. This rate will be applicable when the SMS count is less than 10 crore. For the same quantity of messages, the PSUs will have the service available at 1 paise only. It’s also worth noting that these scrubbing charges will be applicable for the SMS submitted to the DLT platform of BSNL for scanning by the TRAI TCCCPR 2018 regulations put forth by the Telecom Regulatory Authority of India (TRAI).