BSNL, Airtel, Jio, and Vi Can Get More Customers if They Did This

Bharat Sanchar Nigam Limited (BSNL), Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) are the four active telecom service providers in India who are directly selling services to consumers. All of these telcos have been after gaining new users to increase their subscriber market share for the last few years. But for now, the telcos seem to focus more on their average revenue per user (ARPU) figure than the number of customers they are adding. Regardless, adding new subscribers would never feel bad to either of these companies. There’s one thing that these telcos can do if they want to add more customers very aggressively.

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Netflix With Prepaid Plans

One way to go about getting the attention of new customers is to do something that no one is doing. None of the telecom operators in India is offering users a Netflix bundled prepaid plan right now. Maybe that’s where the telcos can do something and add in the Netflix Mobile plan for their customers. Yes, the pricing of such plans would be slightly expensive, but it would mutually benefit Netflix and the telcos. Netflix is also having a hard time growing in the Indian market; thus, maybe this could be a good route for the over-the-top (OTT) platform.

Bundled Services Such as Airtel Black

Another way the telcos can grow aggressively is by offering bundled services to the users. Bharti Airtel is already doing it through Airtel Black. It also allows the telcos to grow other verticals of their business. Vodafone Idea can especially use it to grow You Broadband, its fiber broadband business across the nation.