Bharti Telemedia, Sun Direct Saw Subscribers Rising in September Quarter, 2021

In a continuing trend, the pay DTH subscribers in the country have reduced. The declining trend of pay DTH subscribers started from the December 2020 quarter and has been continuing since. According to the TRAI data, as on September 30, 2021, there were 68.89 million total pay DTH subscribers in the country.

Highlights

  • The Telecom Regulator Authority of India (TRAI) recently released “The Indian Telecom Services Performance Indicators” report for July - September, 2021.
  • The continuous decline in pay DTH subscribers can be attributed to the rise in over-the-top (OTT) content consumption in the country.
  • Tata Sky and Dish TV’s market share declined. From 33.37% market share at the end of June 2021, Tata Sky’s market share fell to 33.34%.

Follow Us

Bharti Telemedia

The Telecom Regulatory Authority of India (TRAI) recently released - “The Indian Telecom Services Performance Indicators” report for July - September 2021. In the report, the regulator also shared the performance data of the DTH and Cable TV sector. According to the data shared by TRAI, Bharti Telemedia and Sun Direct saw an increase in the Direct-to-Home (DTH) market share. Bharti Telemedia and Sun Direct had 26.11% and 17.91% DTH market share at the end of September 2021 as compared to 25.76% and 17.41% at the end of June 2021, respectively.




At the same time, Tata Sky and Dish TV’s market share declined. From 33.37% market share at the end of June 2021, Tata Sky’s market share fell to 33.34%. Dish TV saw its market share declining from 23.45% at the end of June 2021 to 22.65% at the end of September 2021.

Total Pay DTH Subscriber Base in India Declined

In a continuing trend, the pay DTH subscribers in the country have reduced. The declining trend of pay DTH subscribers started from the December 2020 quarter and has been continuing since. According to the TRAI data, as of September 30, 2021, there were 68.89 million total pay DTH subscribers in the country. Compared to this, there were 69.86 million total pay DTH subscribers in India at the end of June 2021.

The continuous decline in pay DTH subscribers can be attributed to the rise in over-the-top (OTT) content consumption in the country. The figures might keep declining as more and more subscribers switch to OTT platforms for watching their favourite content. DTH operators need to find a way to counter the loss that OTT platforms threaten. With the NTO 2.0, the cost of TV bills would increase even further, which would again push the customers to opt for OTT platforms.

In the cable TV sector, GTPL Hathway Ltd took the lead with 7.79 million customers which is slightly more than that of Siti Networks 7.64 million customers figure.

Reported By

Editor in Chief

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Recent Comments

a1s :

better to earn interest on it rather then using same money for voucher purchasing

Airtel Trumps Jio Yet Again in Active Subscriber Addition

Siva :

Exactly...6GB pack now not there with Jio.

Airtel Trumps Jio Yet Again in Active Subscriber Addition

TheAndroidFreak :

Where you are using data?

Vodafone Idea the Only Telco to Lose Active Users in…

YOUTUBE RJ :

I have used 800gb in single month bcz I have 4k tv watching all the ipl matches+ have downloaded multiple…

Vodafone Idea the Only Telco to Lose Active Users in…

TheAndroidFreak :

I don't care buddy. I have seen this from Vi+Motorola love of 2019. When I showed 900Mhz 50-70Mbps speeds on…

Airtel and Jio Lead Wireless Subscriber Growth in January 2025,…

Load More
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments