Bharti Airtel’s Wynk Studio Forays Into Music Distribution to Monetise Its Digital Ecosystem

Bharti Airtel’s Wynk Music has announced that Wynk Studio, India’s largest music distribution ecosystem, has ventured into music distribution by securing its first deal. It has acquired the distribution rights for the movie “Love All,” a film based on the life of badminton player P. Gopichand. The movie features five tracks, all of which are already available on Wynk Music.

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Also Read: Wynk Studio Empowers Over 900 Independent Artists to Expand Their Reach

Wynk Studio Forays into Movie Distribution

In its statement today, Airtel stated, “Wynk Studio was established with the vision of offering independent artists a creative outlet which would also help them with any monetisation and discovery issues they might face. We have had great success with independent artists and have 1000 artists on our roster at present. This distribution partnership will open new vistas for producers looking to explore digital distribution and wanting to capitalise on Airtel’s inherent strengths of reach and connectivity.”

Wynk Digital Ecosystem

Wynk Music, launched in September 2014, swiftly ascended to become India’s leading music streaming app in terms of downloads and daily active users. During the lockdown, Wynk introduced Wynk Stage, offering live concerts and performances by top singers on smart screens. Subsequently, in August 2022, Wynk Studio was launched.

For those who regularly follow TelecomTalk, you are likely familiar with the latest updates regarding the Wynk ecosystem. Wynk Studio serves as a platform for independent artists, and you can find more information about it in the linked story below.