Bharti Airtel didn't take much time to respond to Jio's aggressive foray into the broadband segment. Airtel has removed FUP limit on its broadband plans with immediate effect in Hyderabad city. As of now, Bharti Airtel has removed the limit only in Hyderabad city and in other cities, the telco is still providing broadband plans with FUP limit on a monthly basis. All the Airtel broadband plans in Hyderabad city now offers unlimited data without any limit.
Airtel's broadband plans in Hyderabad starts at just Rs 349 per month and goes up to Rs 1,299. The Rs 349 plan gives 8 Mbps download speeds; the Rs 449 plan offers 16 Mbps speeds, while the Rs 699 plan provides a user with 40 Mbps speeds. Lastly, the premium Rs 1,299 broadband plan in the city comes with 100 Mbps download speed option. As mentioned, all these plans don't come with any monthly FUP limit now, and the broadband data usage is unlimited.
Alongside the data benefit, Airtel is also providing other benefits free voice calling and Amazon Prime subscription for one year. All the four broadband plans in Hyderabad offer unlimited local+STD calls for the validity period. And the Rs 699, Rs 1,299 broadband plans offer free Amazon Prime subscription for one year. In addition, for users looking to opt-in the plans for a longer period (six months or one year), Airtel is providing discount offer too. For six months rental period, the telco is giving 15% discount, while for one year, the discount is 20%.
As you might be aware of, Airtel also bundles these plans with Data Rollover option, which it introduced a while back. But with the new revision, the Data Rollover facility will no more be applicable to these plans as they provide unlimited data without any FUP limit. Also, Airtel removed the bonus data offer for these plans in Hyderabad city. It will be interesting to see whether on when Airtel will make these changes to its broadband plans in other cities such as Bengaluru, Delhi, Chennai and others.