Airtel has once again emerged as the new winner in the Ookla speed tests. After coming up the sole winner of the Ookla speed tests previously in third and fourth quarter of 2016, first and second quarter of 2017 and also in the third and fourth quarter of 2017, this is the third time Airtel is winning the award for the Ookla speed tests consecutively for its exceptional download and upload speed across the country. During the period of Q3-Q4 2017, Bharti Airtel achieved an average speed of 9.05 Mbps, pipping Vodafone, Idea Cellular and Reliance Jio. To be noted, Reliance Jio settled down at the last position with 7.34 Mbps.
With this achievement, which is indeed commendable on the telco’s part, it has proved that even after tough competition from a mega player like Reliance Jio, Bharti Airtel still stands as a leading telecom operator in the country and also doesn’t plan on losing that title anytime soon.
To solidify their position even further, Airtel has rolled out a new campaign in the light of these recent achievements. Taproot Dentsu the Mumbai based ad company which makes ads for Airtel has rolled out the bold campaign with the tagline ‘Sab Kuch Try Karo, Fir Sahi Chuno” meaning “Try all, then choose the best.” It can be said after taking a look at this ad by Airtel, that they are ready to take a heavy jab at Reliance Jio and their other competitors.
With this campaign, Airtel is urging people to try out all the networks as the telco is now pretty confident of its position in the telecom scene as the provider with the best speed in terms of data connections. This new campaign which will be spread to all platforms like TV, newspapers and Social Media, is bound to create a hype for Airtel and also looks promising in regards to bringing new subscribers under their network.