Bharti Airtel which was under the radar recently for a misleading TV campaign claiming itself as India’s fastest network today rolled out another TV campaign, which will run across all national TV channels with a strong presence in Digital and Retail mediums as well.
The campaign has been created by Taproot Dentsu, one of the leaders in the TV campaign arena. This new TV ad from Airtel has been designed to reinforce its leadership as India’s best smartphone network in the country.
Airtel is underlining its all new brand tonality and unconventional approach to express how it delivers the best-in-class mobile experience. It further shows that children represent unfettered and boundless imagination and Airtel takes inspiration from this imagination to build a future-ready network.
The campaign further showcases how Airtel leverages this imagination to create innovative products that deliver a complete smartphone experience and make the smartphone truly smart.
Rajiv Mathrani, Chief Brand Officer, Bharti Airtel says “A digital lifestyle enabled by smartphones is fast becoming the new normal and customers look to do more and more with their devices. At Airtel, we have invested in world-class technology to build a future-ready smartphone network that allows customers to do that much more with their smartphones. And what better way to showcase the endless possibilities of a smartphone on the Airtel network than through the limitless imagination of kids.”
For the uninitiated, Airtel recently launched ‘Airtel Secure,’ which protects smartphones from any accidental/liquid damage. Airtel Secure is a paid scheme, and if a customer’s smartphone is accidentally damaged, Airtel will arrange for a free pickup of the device and get it repaired from the service centre. Under Airtel Secure, the company is also offering antivirus protection, malware protection, anti-theft feature, and web protection tools.
It also provides 2GB of cloud data under Airtel Backup service. Besides this, Airtel also offers Airtel Movies, Wynk Music, Airtel Games, and Airtel Payments Bank. With Airtel Movies, the company is providing access to favourite movies and premium TV shows across a host of genres. Whereas Wynk Music provides access to over three million songs across Indian, Regional, and International music at one place.
Airtel Games has access to over 2000 premium games, while the Airtel Payments Bank is India’s first payments bank service. Recently, Airtel became India’s’ second operator to offer 4G services on a pan-India basis.