Bharti Airtel has now announced a new scheme and TV commercial under which the telco is offering 30GB of free data for consumers on upgrading to a 4G smartphone. Under the initiative, Airtel customers on 2G/3G mobile devices will be eligible for 30 GB data free data when they upgrade to a 4G smartphone. Airtel prepaid customers will get free 1GB data every day for 30 days over and above any pack they recharge with, while postpaid customers will get free 30GB data in their first bill cycle on top of their postpaid plan. And the best part is the additional data will be forwarded to next month if left unused.
On top of that, Airtel has rolled out a new television commercial to spread the offer. The TVC will run across digital and TV so that users will get to know about the offer.
Airtel prepaid/postpaid customers can check the eligibility and claim the free data benefits by calling the toll free number 51111 or on My Airtel application. The free 30GB data benefit will be provisioned within 24 hours of making a claim.
Vani Venkatesh, CMO, Bharti Airtel said: “While 4G smartphones are fast becoming the norm, for millions of customers with feature phones/3G devices the upgrade to a 4G smartphone is a big decision and a long-term investment. This is one of the largest customer rewarding programs & with this initiative our customers shall get an opportunity to experience the online world at 4G speeds and fully unlock the potential of their smartphones. We believe this will help millions of our customers to fulfil their aspiration of owning a 4G smartphone by making the transition more rewarding.”
Airtel says that this programme is part of the company's Airtel's Mera Pehla Smartphone initiative, under which the telco is partnering with various mobile handset brands to create an ecosystem of affordable 4G smartphones. Airtel has already tied up with Samsung, Intex, Karbonn, Lava, Celkon, Motorola, Lenovo, Nokia, Itel, Zen, Karbonn and Lephone. Very recently, Airtel has rolled out a new cashback program, under which it's offering Rs 2,000 cashback on select 4G handsets from brands such as Nokia and this offer was introduced to go against Reliance JioFootball cashback offer.