Aiwa Re-Enters Indian Market With Smart TVs Running Android TV Platform

Aiwa stated that it has introduced a 75-Inch UHD 4K Smart TV in the country alongside other TVs like 55-inch QLED Smart TV and a 43-inch UHD Smart TV

  • Aiwa also launched smart home audio products, Bluetooth speakers and personal audio products in Indi
  • The prices of Aiwa's TV range start at Rs 7,999 and goes all the way up to Rs 1,99,000

Aiwa, one of the oldest electronics brand today announced its re-entry into the Indian market with new Smart TVs based on the Android TV platform. With the competition in the Smart TV category continues to grow in India, the Japanese brand Aiwa wants to try out its luck in the country as well. Alongside Smart TVs, Aiwa also said it’s going to introduce audio products like speakers, wireless headphones and others in the coming days. In order to launch these products in India, Aiwa is planning to invest over Rs 200 crore going forward. Aiwa did not reveal the prices of its new television models but stated that they start at just Rs 7,999 and will go all the way up to Rs 1,99,000 for the premium model. In between the mentioned prices, Aiwa will launch a lot of Smart TVs taking on the current generation models from Xiaomi, MarQ, Vu and TCL.

Aiwa Introduces 75-inch 4K Smart TV Alongside Other Models

First of all, Aiwa stated that it has introduced a 75-inch UHD 4K Smart TV in the country, of which the price hasn’t been revealed. The company also launched a 55-inch QLED Smart TV and a 43-inch UHD Smart TV which will take on Xiaomi’s affordably priced Android TVs out there in the market.

These TVs from Aiwa will come with several latest technologies like Quantum Smart HDR, Quantum Dots Light Emitting Technology and the latest Android 9 Pie software as well. In addition, all the TVs will offer voice-enabled remote courtesy of the Android TV platform. Aiwa did not reveal any more details regarding the availability of its TVs. The cheapest TV of all is the Rs 7,999 one that offers a LED display and it may not run Android TV software.

“We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy,” said Aiwa’s senior executive Jeffrey Alan Goldberg.

As noted, Aiwa also entered into the home speakers, Bluetooth speakers and personal audio segments today. Also, the company did not reveal any partnership with Flipkart to Amazon after its re-entry into the Indian sub-continent.

Smart TV Market in India Continues to Grow at a Rapid Pace

Television market in India used to be ruled by brands like Samsung, LG, Sony and some other local brands. However, that has changed after the entry to Xiaomi into the segment. Xiaomi announced its first Smart TV with PatchWall UI in India last year and the company did not look back since then. Xiaomi now has a wide range of Smart TVs running Android TV platform and they start at as low as Rs 12,499. Xiaomi is also the leading Television brand in the Smart TV segment which is an interesting aspect to note, considering how it achieved the feat in just over a year.

Read more on:

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Leave a Reply

Photo and Image Files

Recent Posts

VIDEO: Why BSNL Broadband Plans are Genuinely Good for Most Subscribers

BSNL broadband plans are some of the most underrated plans out there in the market right now. These plans ship...

New Consultation Paper to Patch NTO Will Not Make Major Changes: Trai Advisor

Both the DTH operators and the broadcasters in the Indian DTH and broadcasting industry have been wary of the new...

Netflix Testing New Long Term Plans With Up to 12 Months of Subscription

A few years back, there were very few people in India who actually owned a Netflix subscription. The only place...