5 Ways Bharti Airtel is Heating Up the Fierce Competition with Reliance Jio

If there is one telecom operator in the Indian telecom space whose competition is totally justified with Reliance Jio, it is Bharti Airtel. Although the Sunil Bharti Mittal led telco also had to face some rough time when Reliance Jio made its foray into the Indian market back in 2016, the telecom operator is now clawing its way back to strength and is in fact in a very strong position to put up a solid fight with the Mukesh Ambani led telco on all fronts. Whether, it is prepaid, postpaid, broadband or even DTH, Airtel has prepared a portfolio which Reliance Jio will be challenging sharply with the launch of GigaFiber a few days from now. But, the question is, how has Airtel managed to strengthen its position in the industry. We believe these are the five factors which have worked in the telco’s favour.

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Robust Ongoing LTE 900 Rollout

One of the significant advantages which Reliance Jio has over other telecom operators is the presence of an all-4G network which caters to high-speed internet in almost all of India. This combined with a massive coverage across the country, has impressed the Reliance Jio subscribers. However, Airtel is not far behind as the telco has started wrapping up its 3G services in a lot of circles and is rolling out LTE 900 technology based on the 900 MHz spectrum. Recently, Airtel has rolled out LTE 900 in Assam, Kolkata, and Delhi NCR to name a few. And, with this ongoing network exercise, the telco is bound to create a 4G network that gives Reliance Jio a tough competition.

Attractive Broadband Plans

In the upcoming days, Reliance Jio is going to launch its GigaFiber FTTH services, and that is all everyone is talking about. To amass subscriber even before Reliance Jio makes its foray into the segment, Airtel V-Fiber, which is the fibre branch of Airtel broadband is offering attractive plans to its subscribers, which offer speeds of up to 100 Mbps or even 300 Mbps. Some of these plans also come with unlimited data. What’s more, the plans also bundle Airtel Thanks benefit comprising of free Netflix subscription for three months, free Amazon Prime membership for a year, Airtel TV Premium subscription and ZEE5 subscription as well which becomes the edge of these broadband plans.