Bharti Airtel prepares for VoLTE battle against Reliance Jio, large scale launch likely in coming weeks

Bharti Airtel is all set for a battle against 4G newcomer Reliance Jio Infocomm on the voice over LTE (VoLTE) front with a possible nationwide launch within this calendar year. The leading carrier has awarded a nationwide VoLTE contract worth $60 million to Finnish gear maker Nokia to counter Reliance Jio’s VoLTE services in India, according to a report by Economic Times.

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“Airtel was piloting the technology in a few areas and after successful testing Airtel is now looking at a bigger launch by giving a pan-India contract for IMS solution to Nokia,” a person was quoted as saying by the publication.

Reliance Jio, the Mukesh Ambani-led 4G telco, is currently offering free voice and data services to its customers in the country. The 4G entrant’s voice service, which is primarily VoLTE, hasn’t been able to make any dent in the market due to the ongoing interconnection issue with incumbent telcos like Airtel, Vodafone and Idea Cellular.

The report said that the Sunil Mittal-led telecom operator will be in “an advantageous position if it launches VoLTE service any time soon, considering Jio hasn’t been able to publicize the benefits of this technology due to the ongoing interconnection issue.”

The incumbent telco is reportedly planning to offer VoLTE as a complimentary service to its existing voice offering wherever it has LTE network. The report said that Airtel’s subscriber will be able to do VoLTE call, once it launches VoLTE, and in case VoLTE is not available, the calls would fall back to lower technologies, which are 2G and 3G.

Currently, Bharti Airtel offers 4G services in 19 circles, except Assam, Uttar Pradesh West and Jammu and Kashmir telecom circles.

Also Read: VoLTE smartphone demand goes up in India

An Airtel spokesperson told the publication separately that the telco is currently piloting/testing VoLTE in a few places. He however added that “there are no launch timelines that we can share at this point.”

Besides Airtel, telcos like Vodafone and Idea Cellular are also looking to join the VoLTE bandwagon,m having secured new 4G spectrum in the recently concluded auctions.

Vodafone is already trialing VoLTE in select area using Nokia’s IMS solution, while Idea Cellular is in advanced talks with both Ericsson and Nokia, and it is likely to award the deal in coming days, the publication said.

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110 Comments on "Bharti Airtel prepares for VoLTE battle against Reliance Jio, large scale launch likely in coming weeks"

 

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November 5, 2016 9:24 pm 9:24 PM

[…] Also Read: Bharti Airtel prepares for VoLTE battle against Reliance Jio, large scale launch likely in coming w… […]

Raghuram
November 3, 2016 7:04 pm 7:04 PM

Airtel tariffs are expensive exactly unable to buy even 100mb 4g then talking about coverage it’s secondary.

Kaushik
November 3, 2016 11:34 am 11:34 AM
Key takeaways from Gopal Vittal’s interview with ET: – Their aim is to bind customers for life to airtel, by any means necessary – They would LOVE to see tariffs go up – They want moar margins and moar profitz!! – Working hard to improve network quality – Port-outs from Airtel are increasing – Dual-SIM usage may drive down ARPU – Valuable customer for Airtel means 1.5-2x of Rs. 190 (i.e.) Rs. 300-400 group counts as high ARPU – No need to reduce pricing as long as people use the competitor only as a secondary SIM – Margins need to… Read more »
Biswadeep
November 3, 2016 3:05 pm 3:05 PM
Tariffs are expensive in Airtel… But Coverage wise and Quality wise … Airtel is best in Kolkata and South Bengal part of RoWB … Largest 3G network they have here … Vodafone comes after it … Both of them Rapidly expanding 4G in Kolkata(Don’t know about other circles)…. Even in Opennetwork page you can see more dense Violet colour in this region …. And for Jio … They also have so many 4G sites but their network is very poorly optimized …. If you stay within 100 meters of towers they okay … But beyond that Band 3 band 5… Read more »
Kaushik
November 4, 2016 10:02 am 10:02 AM
I too once stayed in metros and thought that Vodafone and Airtel ae good. Once I shifted out of the metros, I got the real experience of poor service and low quality from these 2 incumbents. Vodafone does not exist outside of metros and some key circles. Airtel OTOH is an excellent 2G network and nothing else. In MPCG the situation is particularly pathetic. I found that Idea is most consistent amongst Indian operators today. I used to pay through the nose even being a student for continued services on Airtel. But I have never received the service that is… Read more »
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