Airtel slashes postpaid data rates, now offers up to 50% more data

By August 13th, 2016 AT 6:00 AM

After slashing data rates for its prepaid customers, country’s largest mobile operator Airtel has slashed data rates for its postpaid subscribers. Airtel now offer up to 50% more data on its postpaid data packs. The move follows recent introduction of postpaid infinity plans which offer unlimited voice calling along with 100 SMS per day, 1GB 3G / 4G data for Rs 1,199.

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Similar to its prepaid data packs, 500MB data pack now comes at a reduced price of Rs 150, while the 1GB data pack remains unchanged at Rs 250.

Data packs Rs 450, Rs 650 and Rs 850 comes with increased data usage of 3GB, 5Gb and 7GB respectively. Postpaid data packs starting from Rs 1000 now offer effective data rate of Rs 100/GB. Data packs Rs 1000, Rs 1500 and Rs 2000 offer 10GB, 15GB and 20GB respectively.

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10GB data pack on Airtel earlier used to cost Rs 1500 has now come down to just Rs 1000. Recent earnings report published by the company showed decline of 2.5% in Airtel’s data realisations, which were coupled with the reduced data volume growth in the April-June quarter. During the quarter, the telco also saw customers using mobile broadband dropped to 23% in India.

Looks like, Jio fever is spreading very fast among incumbent operators. Jio which is slated starts its commercial operations shortly is seen as big threat by incumbent operators. Airtel already expects impact on its revenue post Jio’s commercial services launchRecently, Idea and Vodafone had also reduced its data rates following Airtel’s move.

Inputs: Ejaz

An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.

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Atheist
Atheist

JIO sab ka LIO

Kaushik Roy
Kaushik Roy

One thing JIO launch will do – it will increase the coverage quality and quantity of existing telecom operators which is degrading from last few years.
If existing operators do not increase coverage with quality they will be wiped out by a quality operator like JIO
Before in Indian Telecom Market, launch by new entrants like Tata Docomo just reduced the tariff and not increased quality of coverage.Thats why Tata Docomo is a loss situation now even after 7 years and loss will increase more they stay in India

Kaushik
Kaushik

Coverage isn’t the reason for Tata Docomo’s losses. Their coverage is amongst the very best amongst the smaller operators. I live in areas of 3 circles that are effectively litmus tests for network quality in their respective areas, basically being situated in the middle of nowhere with 30 feet tall trees everywhere and a ton of concrete everywhere. If you can deliver even proper 2G in such an environment, you can call yourself a winner. And, well, the ones worthy of winning are Jio (4g), Idea and Tata. Tata failed because they never went pan India with 3G and were… Read more »

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