Airtel launches campaigns to promote MyPlan for postpaid users

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Airtel has launched extensive campaigns to promote its MyPlan for postpaid users. MyPlan offers the customers the flexibility to create their own plans.

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“The new campaign is based on a simple consumer insight - that a lot of postpaid mobile users end up with plan benefits that they never fully utilize and end up wasting these benefits month on month. MyPlan addresses this problem by giving customers the freedom to choose what they actually need in their postpaid,”said Mr. Srini Gopalan, Director – Consumer Business, Bharti Airtel said.

With traditional postpaid plans offering pre-defined voice/data/SMS benefits, customers end up wasting some of these benefits as their actual usage/requirements may be very different. Airtel MyPlan intends to solve this issue. The Airtel 4G Girl Sasha Chhetri is the screen face for the campaigns.

For more information on plans, per your requirements, log on to www.airtel.in/myplan.

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An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

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