Airtel is Growing Because of these Digital Products and Solutions

Airtel

As we delve further, let’s look into the digital ecosystem and innovations, which Airtel emphasised during its Q2 FY23 results. This analysis is in continuation to Airtel Mobile Business Shows Organic Growth.

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Digital products and services and enterprise use cases play a significant role when the telecom Industry is getting ready for 5G. After all, there is nothing much an end consumer can do with 1 Gbps+ speed, even if telcos market the speeds at the core of everything to promote 5G for customers.

While 4G networks facilitated customers to experience wireless broadband, 5G is more of customer experience, service and innovation, if we may say. Most of the core purpose of 5G lies at the telco/network level and for enterprise play.

Trust in the Brand Matters:

After all, the business in the enterprise segment again depends on the trust and track record of the service provider. As a customer, I don’t simply opt for a service when I can’t trust the service provider, and such are the enterprises as well. You will understand the purpose of bringing brand value and trust into the discussion in the topic ahead.

Airtel has highlighted a few of its digital services and offerings as its developments, and let us now look into them.

1. Airtel Xsafe:

Safety and security have become an integral part of everyday life. We never know who knocks on our doors or storm into our homes at unexpected times. Of course, there are other sweet personal use cases as well. In such a scenario, a product like Xsafe from the very telco itself feels like ‘Ours’ and secure.