Airtel Girl Sasha Chettri is Back Again With Another Campaign Asking Which is the Fastest Mobile Network in India?

There’s no denying the fact that Airtel is the best network in the country and the same was rated by Ookla, a couple of weeks ago. Do you remember the Airtel Girl, Sasha Chettri, who used to appear in several Airtel TV campaigns? Yes, the same girl is back with yet another campaign along with her friends, but this time around, they are trying to figure out which mobile network is India’s fastest and what’s the proof for it.

airtel4G-gal

The answer is Airtel, which has been rated as India’s fastest mobile network by Ookla – the global leader in mobile broadband testing and web-based network diagnostic applications. Ookla’s findings are based on analysis of millions of internet speed tests by mobile customers across India using its traditional Speedtest app. The results include all mobile tests, regardless of connection technology.

Airtel’s latest campaign, which has been conceived by Taproot-Dentsu, will have a 360-degree media mix led by TV. It will have support legs in Outdoor, Print, Radio and Digital mediums.

“We are pleased to recognise Airtel as India’s Fastest Mobile Network for 2016. This award recognises Airtel’s commitment to delivering fast speeds and a reliable network to their customers across India,” acknowledges Jamie Steven, COO at Speedtest by Ookla.

Rajiv Mathrani, Chief Brand Officer, Bharti Airtel, Says “Consistent high network speed is a basic consumer expectation and it’s great that millions of Ookla tests have now proved Airtel to be the fastest network amongst all. Our new campaign is aimed at reinforcing our superior network capability that enables us to deliver best in class online experience to our customers across the country.”

Added Agnello Dias of Taproot Advertising, “Ookla is the world leader in speed tests, and all we had to communicate is that it had proven Airtel to be the fastest in India. We chose to do it via an all too familiar face.”

Airtel has been consistently rated as India’s fastest mobile network. Just yesterday, Airtel became the India’ second telecom network to have pan-India 4G coverage after launching the 4G services in Jammu & Kashmir, only after the Mukesh Ambani-led Reliance Jio.

Read more on:

106
Leave a Reply

avatar
Photo and Image Files
 
 
 
36 Comment threads
70 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
51 Comment authors
SudhakarNikhilRajeshSanjit Roy, Thakurnagar, wbKaustubh Recent comment authors
newest oldest most voted
Kaustubh
Kaustubh

Jio sucks big time..right now it is 11.50 pm..I m in powai Mumbai…jio speed is 0.24mbps…I regret for recharging jio prime offer..Vodafone 4g is too stable in Mumbai..always 5-8 Mbps speed..

B A Naidu
B A Naidu

Airtel is fruadtel and costliest network

Recent Posts

India Witnessed Dip in Mobile Data Speeds, Registers Average Download Speed of 10.71 Mbps in April: Ookla

India witnessed a dip in mobile speeds in April 2019 with its rank remaining at 68th position in fixed broadband...

3 Reasons Why Trai is Compelled to Analyse the New Tariff Regime Again

The Telecom Regulatory Authority of India (Trai) brought the new regulatory framework into effect a few months back and although...

Apple iPhones in 2019 to Feature Full-Screen Touch ID and Triple Rear Cameras

This year’s iPhone models could feature full-screen touch ID among several changes, media reports said. The trio of high-end 2019...