Airtel Could Get High Paying Postpaid Users from Vi in Absence of 5G

Bharti Airtel, India’s second-largest telecom operator, has been rolling out 5G since October 2022. The telco is one of the leading players in the postpaid mobile business. Vodafone Idea (Vi) is another company leading in the postpaid mobile segment in India. But Vodafone Idea (Vi) has not been able to launch 5G yet. Without any clear funding plans, it doesn’t even look as if Vi would be able to launch 5G. This would give Airtel a good opportunity to bag premium or high-paying postpaid users from Vi who want to experience 5G. Since Airtel is offering 5G at no additional cost to 4G, the postpaid subscribers of the telco can seamlessly use 5G if they are under the 5G network coverage of the telco.

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Airtel Could Become the Number One Postpaid Player, Beating Vi

Bharti Airtel could become the number one postpaid mobile services player in India. Currently, Vodafone Idea is slightly ahead in this department. Postpaid users are mostly more loyal than prepaid users. So once the postpaid players choose a particular telco, they stick with it until the time they have serious problems with the services in their area.

Adding more postpaid subscribers would help the telco in boosting its average revenue per user (ARPU) figure. It would be interesting to see if Airtel makes changes to the pricing or the benefits of its postpaid plans when the next tariff hike kicks in. While Vodafone Idea revamped its postpaid offerings in 2022, Airtel has not made any changes for a long-time.