Airtel Brand Launch Inspired By Videocon And SamsungBe it on Television, Radio or Outdoor! Everywhere you will find a high decibel campaign of Airtel’s all new brand avatar which includes a brand new logo with a new brand jingle too.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

As usual, people came out with their good and the bad versions of the new brand identity which airtel unveiled yesterday.

It seems that some basic points which Airtel forgot to take care of due to which Airtel still shows that despite the new brand launch, Airtel’s lack of commitment is highlighted which we will see one by one.

First and the foremost still the landing property of Airtel’s campaign when someone logs on to Airtel’s website here. If you can recollect that recently Samsung Galaxy which was promoted last month had an option where in you needed to select High or a Low bandwidth version.Some may say the Airtel site is inspired by Samsung but we ask users to let us know if it is just inspiration or shameless copying.

We really are not aware of whether marketing team from Airtel is aware of it or not but a hard fact is the agency of Airtel and Samsung mobiles in India is both at the same which is Digitas which is a Delhi based company. Now we also came to know that Samsung Site was originally made by Samsung’s Korean agency and the same was adapted by Digitas in India for the promotion of Galaxy. It now seems that Digitas has smartly copied up the site.