Reliance Communications (RCOM) today announced the launch of new Mobile VAS in association with Bubble Motion where in its GSM and CDMA subscriber can tweet with a celebrity and listening to their favourite star’s blog- all on their Reliance Mobile!
Now one can listen to Bollywood hunk John Abraham in his voice and post comment/tweet on his voice blogs. The company has tied up with Twitter to make the popular information network available on SMS.
RCOM customers can now tweet and follow their favourite star and listen to the star’s blog round the clock. Without owning a smart phone, customers can send and receive Tweets via SMS/MMS, hear their star’s voice blogs and forward and share them with family and friends on Twitter.
To add Twitter account to mobile, customers have to send a SMS to the Twitter short code 53000 to sign up if they are new to Twitter or reply with their username if they already have an account to get started. Once set, customers can start following celebrities and catching up with friends. Reliance Mobile customers can enjoy the Twitter on SMS free till 30th November, 2010.
Meanwhile, based on a tie-up with mobile messaging leader Bubble Motion, Reliance-social voice blogging service making it fun and easy to become a follower of some of India’s favourite stars, getting text and voice updates directly from the celebrities with updates on their day-to-day lives.
Reliance Communications is also roping in an array of Indian celebrities including leading Bollywood stars and singing sensations to launch first-of-its-kind voice-based mobile blog service. The telecom operator has roped in celebrities like John Abraham Lara Dutta, Priyanka Chopra, Sonu Nigam, and regional film stars like Riya Sen (Bengali), Ravi Kisen (Bhojpuri) and Pooja Gandhi (Kannada) among others. Many sports stars will join the bandwagon by next year.
Bubble Motion’s technological support platform will be handset-agnostic and would not require any application to be downloaded. Customers will be able to access the service through IVR(interactive voice response) thereby enhancing its user-adoption potential. Bubble Motion will integrate its special technology on RCOM networks using existing voice circuits.