Bharti Airtel Announces *121# Digital Care for Prepaid Customers in Hindi and 10 Regional Languages

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Bharti Airtel, India’s largest telecommunications services provider, today announced the launch of *121# Digital Care platform in Hindi and ten more regional languages - Punjabi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bangla, Oriya and Assamese. This makes the Digital Care platform much more accessible for millions of Airtel prepaid mobile customers across the country. That said, this is yet another industry first feature from Airtel to empower customers and deliver best-in-class service experience. Airtel has over 275 million mobile customers across India, of which approximately 93.7 percent are prepaid.

The *121# Digital Care is a quick and easy to use platform for Airtel prepaid customers to get basic information like balance amount/recharge validity/ details of last few transactions etc. Also, information relating to ongoing offers can be accessed via this platform and customers can also activate/deactivate value added services on their own from the digital care service.


Customers simply need to dial *121# from their mobile phones and access an easy to navigate the menu on their mobile screens to get their account related information in a matter of seconds. Airtel says that with this feature, customers no longer need to wait to speak to a customer care executive or visit an Airtel retail store for basic queries.

In addition, the *121# Digital Care facility is completely free of cost and does not require a data connection. It can be accessed via all smartphones and feature phones with regional language support.

Sarang Kanade, Director – Customer Experience, Bharti Airtel said, “This is yet another innovation from Airtel for the Indian market and will add to the overall service delivery experience. *121# Digital Care is already popular among our pre-paid customers given its ease of use, convenience and the introduction of regional languages will further lower the barrier to self-care adoption for basic information. The growing penetration of mobile devices with regional language support will accelerate the adoption of this platform.”

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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