Aircel has expanded its retail footprint across the country by setting up 200 XPRESS Stores. These XPRESS Stores are based on the FOFO (Franchisee Owned Franchisee Operated) model and will exclusively provide Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries, assistance and support to all new and existing Aircel customers. Furthermore, Aircel plans to increase the number up to 500 by the mid of next year to expand across India.
Aircel observed that these stores are extremely convenient touch points where customers can get access to a variety of services. Hence, it embarked on a strong retail footprint to enable retailers to extend support and convenience to the customers.
Aircel has taken up the position of a data-led mobile service provider banking on the ‘Extra’ proposition that it offers to its customers. It constantly innovates many industry firsts be it the ‘Pocket Internet’, which redefined the usage of internet on mobile, or ‘One Nation One Rate’ which pioneered the concept of free roaming in the country. Despite being a relatively new player late entrant in the market, Aircel has consistently grown and cemented its place as a young leading innovative mobile service provider in the Indian telecom space.
