TRAI Launches Pilot Project to Digitally Verify Consumer Consent for Commercial Communications

The Telecom Regulatory Authority of India (TRAI) has launched a pilot project aimed at digitally verifying consumer consent for commercial calls and messages, in a move to curb unsolicited commercial communications and enhance consumer protection. The initiative, launched in collaboration with the Reserve Bank of India (RBI), involves select banks and telecom service providers (TSPs) and marks the beginning of a national rollout of a secure digital consent framework.

• Make Telecom Talk My Trusted Source
• 
• 

Also Read: Telcos Roll Out 1600 Number Series to Authenticate BFSI Transactional Calls

Regulatory Background and the Challenge of Offline Consent

Under the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, businesses are allowed to contact consumers for commercial purposes, even if the latter are registered under Do Not Disturb (DND), provided explicit consent has been obtained. However, TRAI has observed a surge in spam complaints against such entities, many of whom claim to have consumer consent collected through offline or unverifiable means. In numerous instances, consumers allege that their mobile numbers were obtained through misrepresentation or unauthorized data sharing.

“TRAI has undertaken several innovative regulatory measures in recent years to curb such practices. These include allowing consumers to register complaints against unregistered telemarketers (UTMs) even without prior DND registration, and initiating large-scale disconnection of telecom resources being misused by the entities for spamming activities. However, verification of consent for commercial communication citing offline consent of consumer, remains a formidable challenge,” the Ministry of Communications said on Monday, June 16, 2025.