Bharti Airtel is reportedly developing new technology to eliminate online scams and phishing attempts via SMS and calls for its 380 million mobile users. Having successfully tackled spam, the telecom giant is now focused on preventing fraudsters from misusing OTPs and malicious links, ET Telecom reported, citing a top official.
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Airtel’s New Technology in Development
Once implemented, the service will prevent scammers from exploiting one-time passwords (OTPs) and online links, the official reportedly said. “We have not yet found the solution, but we are about 80 percent there. Once we crack a solution, there will be no fraud on the Airtel network,” the official said, according to the report.
OTT Platforms Pose a Challenge
However, the proposed technology will not work on over-the-top (OTT) communication apps, which, according to the official, is “not right” for consumers. He reportedly called for government and regulatory intervention to curb spam on these platforms.
“Identification of spam is very high on our network due to our artificial intelligence (AI)-based spam solution. But it doesn’t work on OTTs, because the traffic is encrypted and we can’t intervene,” the official was quoted as saying in the report.
Also Read: Spam, UCC Messages Find Their Way to Users Through RCS and OTT Apps?
He stressed that Airtel users should be protected from spam messages originating from OTT platforms and advocated for regulatory measures to curb such spam. “Spam is a menace for everyone, regardless of the platform. All stakeholders should come together to actually kill spam,” he reportedly added.
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