McAfee today announced the launch of its AI-powered Deepfake Detector in India, aimed at tackling the growing threat of AI-generated deepfakes and online scams. As deepfake videos become more prevalent on social media, McAfee says its new tool uses AI to quickly identify altered audio in videos, alerting users to potential scams within seconds. The technology runs directly on users' PCs, ensuring privacy by avoiding cloud uploads.
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Growing Online Scams
According to recent McAfee research, the average Indian encounters 4.7 deepfake videos daily, and 66 percent have been affected by deepfake video scams in the last year. To combat the rise in AI scams and misinformation, McAfee said it has worked with leading OEMs to bring powerful AI-based deepfake detection capabilities to consumers in India.
Enhanced performance, with privacy safeguards
"With McAfee Deepfake Detector now available in India, on many select Copilot+ PCs, consumers in India who opt in are alerted within seconds if AI-altered audio is detected in videos, without relying on laborious manual video uploads. Trained on hundreds of thousands of samples, McAfee's AI detection models perform the entire identification process – known as inference – directly on the PC, maximizing on-device processing to keep private user data off the cloud. McAfee does not collect or record a user’s audio in any way, and the user is always in control and can turn audio detection on or off as desired," the company explained.
"By leveraging the NPU (Neural Processing Unit) and performing analysis on-device, McAfee provides comprehensive privacy and boosts processing speed when compared to cloud-based usage and improves battery life," McAfee added.
"While not all AI-content is created with malicious intent, the ability to know if a video is real or fake helps consumers make smart and well-informed decisions," said Pratim Mukherjee, Senior Director of Engineering at McAfee. "We're inspired by the transformative potential of AI and empowering individuals with the most advanced deepfake detection so they can navigate the evolving online world safely and confidently."
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McAfee Smart AI Hub
McAfee is also introducing the McAfee Smart AI Hub at McAfee.ai, an online resource for education on deepfakes, AI scams, and cybersecurity. The hub includes interactive tools to help users spot AI-driven scams and offers a platform where suspicious videos can be submitted for analysis.
Availability and Pricing
The McAfee Deepfake Detector is available for English language detection on select Copilot+ PCs in India and costs Rs 499 for the standalone version, or Rs 2,398 when bundled with McAfee+.
